By comprehending and catering to the needs of the buyer throughout the journey, B2B online marketers can decrease sales cycle times and increase the opportunities of winning a sale. In today's fast-paced service world, B2B business are under increasing pressure to shorten their sales cycles and increase their win percentages. B2B marketing has the … Read More


The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances… Read More


The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances… Read More


In this compelling episode on the B2B eCommerce Podcast I shared my considering why the Sales Funnel no longer exists, and also other truths concerning contemporary B2B marketing. We review exactly how the acquiring journey is currently completely fragmented and also the way that neighborhood structure can help marketing experts retake control of t… Read More